Freelance UX Design, E-Strategy, Templating

Fruit At Work website

A new responsive & SEO optimized website that highlights the UVPs

Project outline

  • A passion for fruit

    45 pages about fruit to communicate their passion for fruit, to show the benefits of each fruit and to showcase their supply diversity.

    45 fruit pages

  • Emphasizing strengths

    A section to show other aspects of the UVP: quality & freshness, after sales service & sustainability + ecological responsibility

    Communicate the UVP

  • Microdata products

    A full implementation of Product in microdata, with nested Quantitative Values, Offers & Price Specifications.

    Product semantics

45 pages, only about fruit

One of the main strengths of Fruit At Work is their knowledge about fruit and their passion to make people discover, eat and enjoy it more. We translated that passion into the website with a full section about fruit to showcase their supply diversity and the benefits of each fruit.

Product semantics

In our CMS we used our base semantic product types with product offers and product configurations. The HTML output is done with microdata of using the following types: Product, QuantitativeValue, Offer and PriceSpecification.

The Fruit At Work website also has many other implementations of the types: ContactPoint, GeoCoordinates, ItemList, LocalBusiness, NewsArticle, Person, PostalAddress, Service, Webpage and WebpageElement.

Related links

Product -

Project information