Sip-Well website - promotions
An adaptable promotion system with clear call to actions on every important page
Sip-Well did a lot of promotions through other channels (e-mail, fax, print), but there was no trace of these on the old website. They also wanted to do SEA and hired an expert in the field, so the promotion system should be easy to optimize as well.
We made a call to action system for the promotions, that could easily embed a promotion in 6 different formats on the website with 1 configuration file to control which promotion appeared on which page.
Project outline
At least 1 promotion banner on every product related page
The most important product related pages have 2 banners, a smaller one directly in the viewport, a bigger one at the bottom. Other product & service related pages only received the bigger bottom banner.
Every banner has its own landing page, coupled with an advert.
A landing page for every promotion
I made one overview page that links to every promotion landing page. The promotion overview starts with the latest TV advertisement and a quick summary of all the current promotions.
Every landing page shows the promotion in detail with all the conditions, followed by the steps in the buying process. A call to action to the "request a quote" form is placed on top (in the viewport) and at the bottom of the page.
Related links
User-friendly quote request forms
Each of these forms starts with a specific header, repeating the main promotion they clicked to land on this page.
Only a minimum of information is required, and we clearly explain why we need this information, and guarantee the visitor of any privacy concerns.The phone number is mentioned as well, should visitors prefer to call instead of emailing.
The form validation is done on server & client level, the PHP generates the regex for the JavaScirpt so they always use the same validation rules. Every field is immediately validated, and instead of just pointing out if a field is valid or not, we try to help the visitor to correct mistakes. Multiple validation & help rules were made for each field.
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