Adding value to the water coolers
I created a detailed page for each water cooler with all the features and benefits, explained the different buying options, and made it easier to choose the most suited water cooler.
I also added pages explaining the general benefits of having a water cooler in the office / at home. Extra pages were added for their secondary products like water cooler accessories and hot drinks.
The new water cooler section was roughly 70% bigger then the old one.
Differentiating water coolers to simplify choice
The main element of both water cooler type pages is the water cooler selector. It gives a clear view on the product range, with the necessary details to choose the right water cooler. If you mouse over a water cooler you get to see the main features & versions.
A detailed product page, split into 3 parts
Progressive page tabs